I remember that first day at the hospital As I watched it all Thinking to myself “This is impossible” But it’s not at all Staring at my baby In intensive care Like she was lunch in some Tupperware Tubes protrude From in between her tufts of hair My cross to…

I wish my life could be normal, or something that at least seems like The lives that I look around, around me, that I look upon with green eyes Enviously I see the people running carefree Like maybe today I’ll dance around a pear tree in my bare feet While everyone stares at…

“You’re going home soon.” These were the words we’d waited longingly to hear from the doctors for five terrifying months, but the thought of re-entering whatever constituted a normal life again filled us with about as much dread as when we’d originally left it. You see, a premature birth tends…

A new Dad’s account of how it feels to be told you’re having a premature baby, and then having one 24 hours later. One year ago today, we welcomed Isabella Siena Rainbow Bright into the world. She was born at 24 weeks plus two days. She weighed just over half…

This may sound like a communique from the Department of the Bleeding Obvious, but if you want to win an award, make time to craft a good entry. When I say make time, I mean treat your entry like you would any other marketing campaign. Because it is one. …

SEO changes constantly. Even I find it hard to keep up, and I consider myself an aficionado. In the early days, SEO practitioners tried all sorts of tactics to appease the search engine algorithms — mainly Google’s, for obvious reasons. …

The recruitment marketing industry is looking to the future; recruitment marketing budgets, on the other hand, seem to be going somewhat backwards. That’s one of the key takeaways from LinkedIn’s Global Recruiting Trends Report 2017. …

Stop the silos. Make the customer journey coherent. Decide who owns the marketing narrative. These are the common themes of marketing in 2017. But what do they mean in real terms? How is one department affected by another? …

I dread to think what some companies reckon they should try and sell me based solely on my digital or social media activity. I seem to discuss Brexit and the general election a lot these days — often at length and frequently with the caps lock on. What would be…