Hassan Oluwatobi ·16 hours ago CASE STUDY: BRANCH BRAND AND VISUAL IDENTITY. Origin Inclusive financial accessibility remains a myth on the global stage. While several solutions already exist, many users are hindered by the regional nature of the solutions they are exposed to. Enter Branch (drumrolls). Branch is a growing Financial Solution based in Ontario, Canada. They are building a financial solution that… Branding 8 min read
Yehya Al-Khairi ·22 hours ago From tribes to influencers 邓巴（Dunbar）的数字 - 一个人的认知限制为150人，他们可以保持稳定的社会关系，称为我们的“部落”。这个概念以区分150之间的关系差异的层次结构，在本文中，我们将重点介绍三个关键层…… Branding 3 min read
Joseph Dana ·2 days ago 只有会员 There is More than Meets the Eye in Patagonia’s Bold Activism Few other companies have been so closely associated with environmental causes than Patagonia. When the company announced this month that it would donate all its profits — averaging more than $100 million a year — to the Earth, consumers around the world saw the move as confirmation of its principles… Branding 4 min read
Shantanu Kumar in Better Marketing ·17 hours ago 只有会员 6 biggest mistakes businesses make when it comes to branding. Avoid them at all costs. — The old saying goes, “you never get a second chance to make a first impression.” It is especially true when it comes to businesses and their brands. In today’s ultra-competitive marketplace, making even a small mistake with your brand can be costly. Poor branding can significantly impact a company in… Branding 6 min read
The Go Branding in Go / Inspiration Hub for Designers and Brand Strategists ·18 hours ago Subliminal Branding Part 1: ‘What You Hear Is What You Taste’ Interviewer: “How does a song come to you?” Lady Gaga: “I hear music all at once and then lots of colors. It’s like a painting, and as I finish it, I’m just adding in all the colors, filling in the lines.” Lady Gaga is not hallucinating… Branding 7 min read
Fonada in Cloud Telephony Solutions ·1天前 Benefits Of IVR and How It Can Help You Build A Brand In today’s competitive market, running a company is not easy. Business owners must manage a million responsibilities while maximizing their resources. How a startup manages, internal and external communication may make or break it. Organizations require flexible, cost-effective, and easy communication structures. … Branding 8 min read
Karan Dubey in Limit Infinity ·3 hours ago What Is The Purpose Of Branding In An Organisation? Most people don’t understand/misunderstand the term ‘Branding’ through no fault of their own. In the simplest and the most superficial of terms, the purpose of Branding is to distinguish your product in the market from the competition and inspire a level of trust in the mind of the consumers that… Branding 4 min read
Alexander Novicov ·4 hours ago Why Do We Fall In Love With Brands? Is it possible to love a brand? Just thinking about putting the word love next to the word brand can make some people cringe. People create tattoos with logos from companies like Nike, Apple, Ironman, Harley Davidson, Vans and many others to show how much they love that particular brand. … Branding 7 min read
Muhammad Usman ·17 hours ago What Nobody Told me About Branding. 8 things you should know before getting started. — When I first decided to start my own business, I had no idea what branding was. I ransacked the internet for months, asked other people around me, joined various groups on social media platforms, but was left with conflicting, opinionated ideas that took me… Branding 5 min read
John Kovacevich ·15 hours ago Build a Better Brief How brand managers can get more effective campaigns from their creative partners — You know the old saying: garbage in, garbage out. It’s extra true at the start of a marketing project. If you don’t get “the brief” right, you waste time, money and end up with the aforementioned “garbage.” There are approximately 438 million articles out there about “good creative briefs.” … Branding 3 min read
