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Nicolas Cole Instagram.

我最喜欢的报价之一来自莫扎特:

“音乐不是在笔记中,但在沉默之间。”

经常,我们试图以同样的方式努力进入一个盒子的创造力。

In our project plans and our timelines and spreadsheets, we have given it its own box —“Here is when you’ll be creative.”

But we all know that’s not really how creativity works.

毕竟,真正的创造性会绝不执行以下任何操作:

1.说出一些“完成”

A deadline implies the project is done. Complete. Finished.

储存并再次触摸。

If you have a creative bone in your body, you know deep down a project is never “done.”

A project or a piece of work is an extension of you, and is constantly a work in progress — just like you, as an individual, are constantly a work in progress. …


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Nicolas Cole Instagram.

当我们谈论生产力时,我们总是谈论“完成它”的事情。

我们谈论做名单和“生产力黑客”以及如何牺牲睡眠以便提高项目。

My theory?

生产力与您不做的事情有关。

Too often, people focus on how to cram more into less.

社会对生产力的定义似乎重点关注事物的执行方面,极少关注准备,其余的,以及最终可以创造更富有成效的生活方式。

想想你的大脑作为发动机。

发动机只能在需要两件事之前运行这么长时间:燃料,休息。在我们的文化中,我们将这个“燃料”称为“咖啡”,经常炫耀我们的能力,让我们的发动机全速恢复,而不会让他们休息。......


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Nicolas Cole Instagram.

大多数人将“生活”视为他们发生的事情。

他们是受害者。

当事情出错时,这是别人的错。当他们没有得到晋升时,它是因为环境。当一个项目走到海威尔时,当他们的团队跌倒时,当最终产品不太可能出现果实时,他们从来没有责备。

These people react to life, and let outside circumstances decide their fate.

They live by Default.

And then there are those that walk into any situation and grab it by the horns.

They determine the outcome of their day.

They wake up with intention, they are clear on their goals, they know what needs to get done and when something goes wrong they are the first to pull the thumb and admit where they went wrong. …


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Nicolas Cole Instagram.

I used to question everything. Everything in life.

如果有人邀请我,我质疑我应该穿什么:“如果我穿牛仔裤,人们会想什么?我应该穿短裤吗?我的衬衫怎么样,它应该是漂亮还是正式,T恤或长袖?“

If an opportunity presented itself, I weighed the pros and cons endlessly:“What will this entail? Will I succeed? What is my likelihood of success? Will other people judge me for taking this opportunity? Who will judge me if I don’t take this opportunity?”

The height of some of my most anxious thoughts was in high school.

And I am not exaggerating when I say that many mornings I debated, for upwards of twenty minutes, whether I should wear a sweatshirt or…


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Nicolas Cole Instagram.

这么多人在目标设置上固定。

But there’s a flaw in their thinking—because whatever goal you set today won’t be the goal you ultimately care about tomorrow.

As time goes on, your perspective of what a “big goal” is will continue to change.

When I was a kid, my “big goal” was to win the 5th-grade floor hockey 8-week tournament in our gym class. I was randomly selected as one of four team captains, and proceeded to spend the entire weekend binge-watching Mighty Ducks in my living room while drawing up roles for my assigned team roster.

“If I put Johnny at center and Kyle on defense, that’ll allow for Ben to play right wing and create synergy between him and Johnny…”我想自己,螺旋笔记本在我的膝盖上,在家庭房绿色椅子上闲逛。......


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Nicolas Cole Instagram.

在2020年,每个人都是“社交媒体大师”。

The self-proclaimed thought leaders throw around phrases like “creating great content” and “knowing your audience.”

They preach best practices, meanwhile have trouble practicing themselves.

They say, “It’s all about grabbing people’s interest.”

No. It’s really not.

That’s short-sighted thinking.

Social media marketing — which is very different than the updates you share with your friends and family on your personal Facebook — comes down to one thing and one thing only.

What value are you providing?

Too many social media marketers are in it for the short game.

  • 他们告诉他们的客户,“我们可以在Instagram上获得巨大的曝光!”
  • They promise attention and virality and clients eat it up like candy. …

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Nicolas Cole Instagram.

In the first 6 months of starting my first company,Digital Press,我的联合创始人和我从1到15个客户组成,以及大约10名全职员工。

6 months later, we doubled in size.

6 months after that, we doubled again.

Most people don’t know what the term “burden of opportunity” means.

这是一个短语经常我的导师对我说when I was working for him in Chicago, prior to becoming an entrepreneur myself.

这意味着,因为你变得越来越好,越来越多的人会想和你合作。当然,你不能对每个人都说是的 - 在你的一天有足够的时间,亲自。你对哪个机会说是的,你对哪些人说不?......


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Nicolas Cole Instagram.

在我们的日常生活中通过驱动和野心推动,有时我们会发现自己在十字路口:

Do we push harder toward achievement, or do we take a step back and instead seek quiet happiness?

Some would argue that happiness is found in achievement.

If that’s true, then I ask for someone to show me.

成就是短暂的。

更重要的是它下面的感觉。

The challenge is how to navigate both worlds. Is it possible to both be in a position of power and be humble? Can you be wealthy outside and in? …


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Nicolas Cole Instagram.

我坐在森林中间​​,只有帐篷,一小袋水果和坚果,一把铲子和一卷卫生纸。

我们每个人都在这个森林中获得了一个空间,靠自己花3天。

It was the afternoon, and for miles all I could see were trees and trees. There were no sounds other than the crackling of leaves under my shoes when I would pace my space back and forth. Every once in a while, I would test the silence and let out a scream, wanting to see how long it would echo.

“Ahhhhhhhhhhhhhhhh!”

It carried into the distance for a moment and then faded. …


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Nicolas Cole Instagram.

So many people believe that you are either one or the other:

  • 你要么添加了一个不能坐在五分钟五分钟的加剧创意,但很聪明。

Or…

  • 您是寻找粘滞便笺,螺旋规划师和Excel电子表格的OCD任务经理。

But the truth is,你需要两者。

If you are the manic creative with no sense of structure, you might have the most amazing ideas in the world but you will be incapable of bringing them to life.

On the flip side, you might be extremely organized and diligent, but unless you are willing to let yourself explore outside your comfort zone and get a little creative, you will never be able to create something valuable on your own. …

关于

Nicolas Cole.

3x作者|病毒作家|数字压力机的创始人|100米+意见|新书,网上写作的艺术和业务,现在出来:https://amzn.to/2dnwpew.

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