Using data analytics to optimise your holiday fashion wishlist. You’re welcome. — The biggest fashion event of the year is upon us: holiday shopping. Despite unprecedented inflation, apparel holiday shopping in 2022 is still projected to grow by 5% year-over-year. Additionally, ~70% of consumers are expecting to spend more on apparel or luxury goods this year. So, cracking the fashion holiday wishlist…

Who said computer scientists weren’t fashionable? — My third year of college, I was a computer science major feeling quite lost in what to do and in where my degree would take me. I liked coding and building things, but I also really, really liked Alexander McQueen. Because I already stuck out in coding science classes for…

Here’s what data analytics has to say. — Last month, I launched a website where I let visitors shop the best & biggest fashion trends of the season. To determine what was trending, I conducted an analysis of several high-fashion, Summer 2022 runway shows. From shoes to accessories to outerwear, I displayed around ~20 items on my website…

And how technology can help. — Since the onset of the COVID-19 pandemic in early 2020, the world of retail has sharply shifted: from a primarily brick-and-mortar space, to experiences heavily shaped by online tools and technology. As a result of consumer trends moving from in-person to online, the online shopping landscape has become far more…

Using data to understand what defines a ‘luxury’ good, and how the term has evolved though time. — The United States economy is booming. 90% of the jobs lost during the COVID-19 pandemic have been re-gained, with hundreds of thousands of jobs being added every month — 430,000 in March alone. The unemployment rate is down 73% compared to April 2020. Economic optimism, even, is on the horizon. …

My best recommendations for anyone excited to learn more about the industry, from my personal library. — My introduction to the world of high-fashion was on an 8-hour flight to Rio de Janiero, when the only movie I managed to download from the iTunes library was a new Alexander McQueen documentary. Immediately, I was captivated, fascinated, and needed to learn more. Prior to my McQueen awakening, I…

An overview of Burberry’s latest strategies, and how data can tell us whether they’re paying off. — Since the wake of the COVID-19 pandemic nearly two (!!) years ago, Burberry has been making high-fashion headlines due to how it’s been breaking away from the industry’s rigid norms. For instance, last season, Burberry altered London-Fashion-Week-as-we-know-it by announcing it would show its collection in a digital-only format.

Under new leadership, here’s a data-driven look at where the brand is headed this season. — When designer Daniel Lee was appointed Creative Director of Milan-based high-fashion house, Bottega Veneta, in 2018, he drove the brand through a significant reinvention. Lee, in fact, was singlehandedly responsible for making Bottega “cool” again. How cool? After a two-year long slump, Bottega’s annual sales rose ~5% in Lee’s first…