I find Vladimir Putin fascinating. Not his ideology, but him as a personality, his story (and sometimes the lack of), and his counter-intuitive but highly successful brand. So FT’s recent interview with him was an intriguing read. A few things that stood out on Putin, the brand. Important – the…

This is primarily a thank-you note to everyone who shared your views for the Storytelling and Personal Branding workshop ‘The Story and the Storyteller’ that I recently conducted. But in keeping with the tradition of storytellers, this has some other stories too. Usually I work with senior leaders individually on…

Chai or ‘cha’ as I am more used to calling it (its an East India thing), was never just a beverage. It was always an event one looked forward to — despite the fact that endless cups got repeated over the day. It was the epicentre for all of us…

A lot has happened since Pepsi released its Kendall Jenner ad. Twitter has ripped it apart. Marketing gurus have responded with their PoVs, mostly about how tone-deaf it is. Many of us in the Marketing, PR and brand-building world have wrung our collective heart on ‘how could you, Pepsi!’ Pepsi…

I like Slack. It helps unclutter my mailbox, work happens faster, interactions become easier and the Slackbot’s humor is pretty cool. I like having the freedom to set up a channel, do a one-on-one or send notes to myself. I like you, Slack. Earlier this week though I was surprised…